Job opening in Dallas, Texas
Role: Marketing Specialist
Salary: $55,000 - $65,000 a year Job Type: Full-time Number of hires for this role: 1
Full Job Description: The Marketing Specialist at Copart will be responsible for developing, executing, and monitoring marketing campaigns and content across a variety of channels. This person will need to develop a deep understanding of the market, analyze trends to help define the organization's content marketing strategy, and strategize opportunities to drive conversions. As the primary copywriter on the Marketing Team, the Marketing Specialist must be able to write high performing content for a variety of digital mediums quickly, often under pressure, while adhering to the brand and copy guidelines set forth. Being responsive to feedback, being able to quickly learn the nuances of the automotive industry, and have a desire to roll up sleeves and churn out mass amounts of high quality and SEO-rich content at a fast pace is critical for this role.
Lead content marketing efforts for domestic and international Copart brands and sites
Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives
Write, proofread, and edit large volumes of SEO-rich content, including titles, descriptions, content for landing pages, etc.
Produce professional competitive analyses for various markets
Analyze and report on the performance and efficiency of campaigns
Optimize existing content to increase natural search performance
Perform keyword research and analysis
Develop and execute strategies to build backlinks
Provide extensive reporting of SEO progress through the use of data and analytics tools, including Google Search Console, Google Analytics, Adobe Analytics, AuthorityLabs, Moz, and ahrefs
Assist in preparation of presentations, correspondence, metrics, charts, tables, and graphs Required Skills and Experience
Bachelor's or master's degree in marketing, communications, journalism, advertising, English or liberal arts
Solid editing and proofreading skills
Understanding of search engine optimization
Strong attention to detail
2+ years of digital copywriting experience
Content portfolio
Knowledge of keyword research tools like Moz, ahrefs, SEMrush or similar
Basic HTML
Experience with a content management system
Experience with Adobe Analytics or Google Analytics
Experience with MS Office Suite -- primarily Excel & PowerPoint
Automotive industry experience a plus Schedule:
Monday to Friday
Education:
Bachelor's (Required)
Experience:
Digital Copywriting: 2 years (Preferred)
HTML: 1 year (Preferred)
Content management systems: 1 year (Preferred)
Google Analytics: 1 year (Preferred)
Microsoft Excel: 1 year (Preferred)
Can apply by going to www.indeed.com.
